3.2 Content

Graphic 3.2

Content refers to any digital information included on a website. There are 3 types of dimensions of content which are offering mix, appeal mix and multimedia mix. The most suitable to describe watsons web site is multimedia mix because it consist of the variety of media like text, audio, image, graphic and video on it site. Besides dimensions, there also have 3 types of content. First is the time-sensitive content like joining a contest to win RM5,000. Secondly, reference content is a content that with a longer shelf life for example the link tag of “About Us” which content the history of watsons. Lastly, current content that is not require frequent updates for example the “BMI calculator” in the home page. (Refer to Graphic 3.2)