Graphic 3.5
Communication refers to the dialogue between the web site and its user. It can be in 3 forms such as firm-to-user, user-to-firm and user-to-user. There are 3 dimensions of communication which are broadcast, interactive and hybrid. The most suitable to describe for this web site is broadcast. It is because is a one-way information exchange between firm and user and it also provides an e-mail newsletters for users to give any feedback, comment, any improvement in services and everything that relevant to watsons. (Refer to Graphic 3.5)
Graphic 3.5
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